Bentley tricycles and strollers are produced under the license by one of the most celebrated and distinguished luxury brand Bentley Motors. Tatyana Solovyova, Brand Manager of Bentley Project at East Action Overseas Lim. Co takes through the description of Bentley tricycles, and the market reach of the brand in an exclusive interaction with Mommy & Baby Times (MBT).
February 12, 2019
Bentley Motors Limited is a renowned British manufacturer and marketer of luxury cars and SUVs. Bentley Tricycles is produced in collaboration with Bentley Motors with the designers of Bentley Motors involved in the designing of these tricycles. EastLim is a global licensee company of some internationally known brands including Bentley, Ford, Disney, Warner Brothers, 20th Century Fox.
Bentley Tricycles
Tatyana Solovyova says about the usage of the strollers/tricycles “these strollers are designed by Bentley Motors designers and these are ideal for kids 7 months to 4 years old. And it is really versatile and dynamic in terms of its usage as it can be transformed from stroller to the user tricycle which means it can be used at different growth stages.”
About the design and appearance of these tricycles, she maintains “the design of these tricycles manifests the grand appearance associated with the Bentley cars. The wheels on the tricycle are an exact replica of the Bentley Continental GT Speed and the colours that are available in the tricycles range are the colours of the Bentley cars. Also, there are GT-inspired pedals and seat, continental GT rims as well as cross-stitched leather with cross stitching, contrast stitching and premium quality materials used in the Bentley 6-in-1 strollers. Apart from this, there are a host of useful features- a 5-point safety harness, adjustable canopy, easy access pouch, free wheel function, storage basket and rear safety brake. This tricycle is incredible both in terms of its design and functionality and has that deluxe aesthetic associated with the brand.”
“There are a host of useful features- a 5-point safety harness, adjustable canopy, easy access pouch, free wheel function, storage basket and rear safety brake. This tricycle is incredible both in terms of its design and functionality and has that deluxe aesthetic associated with the brand.”
Transforms 6 times to grow with the child
There are six distinct modes or stages which are ideal for particular age groups of babies and kids. The Stages 1 and 2 are ideal for babies aged between 18 – 24 months in which the back support can be adjusted in two angles and the parents can have complete control and regulation with the adjustable and removable parent push handles. And in the stage 2, the seat can also be turned 180 degrees and this feature and the additional footrests are apt for infants who are starting to use the tricycle.
The Stages 3 and 4 are defined for the toddlers aged from 24 – 36 months, and in the third stage, the additional footrests are removed and there is an extra-large canopy that has two positions and is made of a 50 UPF waterproof fabric to keep wind, rain and harmful sun rays away. The fourth mode means that the basic footrests can be folded and unfolded and also that the canopy is removable.
For children aged 36 months and above, the stages 5 and 6 are ideal which are the tricycle-mode. The fifth stage implies the removal of the parent handle, the footrests and the safety guard to allow children to pedal on their own and under the sixth stage, the back support, the safety belts and the basket are removed completely.
Market Reach
Describing the market presence of the brand, she says “we have to provide license to the distributors that we partner with for different countries and regions including United Kingdom, USA, and Russia. In Asia, we have presence through distribution in India, China, Taiwan, and Korea and we have worked in the Indian market for around two years already and have collaborated with one exclusive distributor for the region. We are quite satisfied with the response that we have been receiving and are assured that we would continue to grow in the years to come. We eagerly hope to see the product growing and flourishing in different parts of the world.”
