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TheAsianparent to launch its own baby care line

The Singapore-headquartered parenting platform which was started in 2009 reaches nearly 30 million users monthly through its website and app.

November 21, 2019

The parenting content platform theAsianparent announced that it has raised a seven-figure capital in series C2 funding round from new investors Mirae Asset Financial Group and Naver Corporation through the Mirae Asset-Naver New Growth Fund. The company is widely popular in Southeast Asian region having presence in 12 countries and its content is available in 11 languages. Aiming for USD 100 million revenue milestones within the next few years, it is the largest parenting platform in the continent which reaches more than 30 million mothers across its markets.

A content-sharing platform containing valuable nuggets of information and resources for every stage of a parent’s journey – from pre-conception and pregnancy to raising a child, theAsianparent will utilize the new funds to diversify its business by working on the creation of a new line of baby care products.

“Expansion into commerce is a natural progression for TheAsianparent,” said company founder and CEO Roshni Mahtani. “As a purpose-driven maternal healthtech company, access to safe and healthy products at an affordable price point is complementary to the content we provide to our 30 million-strong parenting community.”

Furthermore, theAsianparent will also be earmarking more resources for upgrading its technology infrastructure to properly hold up the user base by the means of investments in advanced machine learning and artificial intelligence.

Jikwang Chung, head of the new growth investment division at Mirae Asset Capital who oversees international growth stage/venture capital investments affirmed: “We are always on the lookout for forward-thinking, fast-growing companies to invest in, and that’s exactly what theAsianparent is. We’ve seen how they’ve grown from a start-up to a multinational company with almost 30 million users, and are happy to be a part of their journey.”

TheAsianparent is the flagship brand of multinational tech and digital publishing company Tickled Media Pte. Ltd. The company had raised an undisclosed eight-figure sum in Series C funds in July led by Fosun International and joined by investors including Chinese e-commerce company JD.com, venture firm ATM Capital and Redbadge Pacific. Started in 2009, TheAsianparent is now the number one parenting website in Southeast Asia. It has its presence in 12 countries including Singapore, Thailand, India, Vietnam, Australia, Japan and Kenya amongst others.

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