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The LEGO Group and Dodge SRT ties up for a new multimedia marketing campaign

American automobile manufacturer, Dodge has recently teamed up with the LEGO Group with an ad campaign starring drag racing champion Leah Pritchett

January 09, 2018

Dodge and the LEGO Group have announced a collaboration of the two iconic brands through a new multimedia marketing campaign with a 30-second television commercial called “Metamorphosis” with the tagline “With Dodge, racers come in all sizes.” It stars National Hot Rod Association drag racing champion Leah Pritchett in the commercial and the initiative also includes a new LEGO Speed Champions building set that has the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T.

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This can bring into being an exciting and adventurous drag racing experience with the LEGO Speed Champions 2018 Dodge Challenger SRT Demon and 1970 Dodge Charger R/T models. The Dodge Challenger SRT Demon features two sets of wheel rims, authentic design details and decorative stickers while the LEGO version of the Dodge Charger, an iconic American muscle car, has a removable supercharger and alternate engine cover. The set also includes three LEGO minifigures: a Challenger driver, Charger driver and a race marshal.

The race-ready, buildable 2018 Dodge Challenger SRT Demon consists of a minifigure cockpit, removable windshield, wheels with rubber tires, 2 sets of rims, rear spoiler, dual exhaust, and authentic design details and decorative stickers. The muscular, buildable 1970 Dodge Charger R/T features a minifigures cockpit, removable windshield, wheels with rubber tires, removable supercharger and alternate engine cover, translucent light-style elements, and authentic design details and decorative stickers.

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