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Silver Cross: A Legacy Defined by Elegance & Style

Silver Cross, the British nursery brand, which has stood the test of time has recently just launched the Silver Cross Coast. It has been a favourite brand for the royal family and many known faces to name. The founder of the company, Mr. William Wilson, invented the first patented baby carriage in 1877. This revolutionary idea changed parent’s lives forever, allowing them to transport their children in comfort and safety.

October 22, 2018

Silver Cross was started in the year 1877 in Britain and it has been a premium global nursery brand ever since. Having a legacy extraordinaire of 140 years, and a wide product range makes it one of the most coveted and prestigious brands in the baby carrier category. It has four major different product range called: Coast, Heritage, Jet, and Wave.

It offers a wide range of prams and pushchairs, a furniture range for home and nursery, car seats and accessories. The Doll’s Prams and the Classic Prams have a look and feel that is very vintage and luxurious.

Launched the Silver Cross Coast

The product range Coast by Silver Cross which is just launched has some brilliant features including a sleek black frame, premium woven fabrics, and the luxurious appearance that Silver Cross is known for. It is the brand’s lightest and most streamlined single to double stroller. With the addition of the tandem seat and car seat adapters, the versatile Coast can achieve up to 17 configurations. With the toddler board, it can be used to accommodate up to three children.

Silver Cross Jet

The brand has launched Silver Cross Jet Ultra Compact Stroller which is an ultra-lightweight, compact travel stroller in June this year. It is a super compact, cabin approved product range which makes travelling incredibly convenient for parents travelling with their toddlers. This new design is able to get folded compactly to be taken on board a flight and can be packed in the overhead bin. It becomes a full travel system by adding a compatible car seat and adaptor with it and then it can be wheeled like a small suitcase when folded and combined with the included smart cover.

Silver Cross Jet Special Edition is also an ultra-compact lightweight travel stroller that fits in cabin space on an airplane and can be wheeled like a small suitcase. It is suitable for a child from birth up to 40 pounds and has a soft padded lie-flat seat, multi-position recline, and adjustable calf support to ensure the comfort of the kid as they grow.

Silver Cross has a reputation for high quality, premium craftsmanship and design and just few years after its launch, it rose to become one of the industry’s biggest exporters worldwide.

Heritage Collection

The Heritage collection is known for the traditionally styled and exquisitely smashing range of prams. In 1877, the founder of Silver Cross, William Wilson invented the world’s first baby carriage. He developed an innovative spring system, the now-famous bouncing Silver Cross suspension and added this with a reversible hood to create the first-ever modern pram. The Silver Cross Heritage collection includes: the Balmoral, the Vintage Balmoral, the Kensington, and traditional doll’s prams.

Wave: Beautiful and Future-proofed

With the start of Silver Cross Wave Pushchair and Carrycot in 2017, the brand did a renewed branding globally. This particular range has the innovative One plus One system that transforms the Wave from a single travel system to a double without the need for an extra purchase. The other additional features include full-sized carrycots, tandem pushchairs, and car seats, allowing for full flexibility to easily switch between 16 configurations to transport siblings or twins. It is also quite practical for parents, with a smooth, easy fold mechanism and removable wheels, plus a convenient cup holder and a shopping basket.

Synergistic alliances for different editions

Silver Cross had collaborated with Aston Martin, the British manufacturer of luxury sports cars and grand tourers, to present their synergistic outcome, the Aston Martin exclusive edition of Silver Cross.

The exclusive collaboration teams up luxury childrenswear designer Princess Marie-Chantal of Greece and Silver Cross, to create beautiful design considering baby comfort using premium fabrics and the utmost attention to detail. It is the Princess Marie-Chantal edition which has three models: The Kensington, The Sleepover and The Reflex.

A mark of royal approval

The name Silver Cross has long been trusted by the royal family for generations, first supplying a pram for King George VI. And the pram by the brand has also been used by Queen Elizabeth and Prince Philip. The Duchess of Cambridge Kate Middleton, carried on with the royal tradition when she chose a Silver Cross pram for her baby Prince George back in 2013. One of the add-on features that she had requested for was an insect net, which has now become a standard feature across all Silver Cross prams. The Silver Cross collection is also really popular with many celebrities as there are many famous personalities and names such as the Kardashian family, Chrissy Teigen, Eva Longoria and Jennifer Lopez who uses this collection.

The name Silver Cross has long been trusted by the royal family for generations, first supplying a pram for King George VI. And the pram by the brand has also been used by Queen Elizabeth and Prince Philip. The Duchess of Cambridge Kate Middleton, carried on with the royal tradition

Strong global foothold

Silver Cross has a reputation for high quality, premium craftsmanship and design and just few years after its launch, it rose to become one of the industry’s biggest exporters worldwide. By the mid-1900s, the company was known for designing and manufacturing the worlds most exclusive and exquisite baby coaches-known as the “Rolls-Royce of prams”. Its products are sold to more than 70 countries worldwide; Silver Cross is headquartered in Yorkshire, England and has its offices in Hong Kong, Shanghai, Melbourne, and Barcelona.

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