The baby care startup which has been certified by PeTA, rePurpose Global, and CertClean, has expanded its product range with the new launch.
December 22, 2020
Pure, naive, and delicate – that’s how a baby’s skin is. Keeping this in mind, MommyPure has introduced – Dewy Love Baby Face Cream. Made with Patented Natural bio-actives, natural oils, and butters, this unique formula not only protects baby’s skin from environmental pollutants but, gently nourishes and pampers baby’s delicate skin and it works effectively to comfort and calm all skin types.
Certified by CertClean, the new Baby Face Cream is free of Toxins, Parabens, Silicone, Alcohol, Phthalates, Sulphate, Dyes, Polyethylene, Phenoxyethanol, Mineral Oils, and Synthetic/Artificial Fragrances. It is Dermatologically tested for safety, clinically tested to be non-irritant, and safe on skin. It is also a PETA certified Cruelty-free and Vegan product.
It is made from only natural ingredients such as – Shea Butter, Cocoa Seed Butter, Pepha-Protect, Alpaflor Edelweiss, Paeonia Lactiflora flower extract, Horse Chestnut Seed Extract, and Evening Primrose oil. The ingredients- SheaButter, Cocoa Seed Butter along with Evening Primrose Oil, Coconut Oil moisturize, deeply nourish and keep baby’s skin hydrated for a longer time period. Peony Flower Extract & Horse Chestnut Extract help soothe and calm irritated skin. Natural Bio-actives Alpaflor Edelweiss enhances skin’s resistance to environmental pollutants and Pepha-Protect strengthens skin’s natural defense system & prevents direct damage from UV light.
Speaking about the newly introduced product, Mr. Gaurav Katiyar, the founder of the brand says: “During winters, baby’s skin can easily lose the natural moisture, leaving it dry, chapped & flaky. Unattended skin problems can lead to irritation, redness, flakes, and itchiness. The skin problems could be pronounced in comparison to adults because of the delicate, sensitive, and tender nature of the skin of your little one. It is important to provide timely care and choose products that are free from toxins, artificial fragrances, and harmful chemicals.”
MommyPure is India’s first baby care brand certified by CertClean- North America’s Leading Certification For Safer Beauty and Personal Care Products. This means that all its products are completely free from ingredients including parabens, sulphates, mineral oil and harmful preservatives which may pose potential risks to the human neurological, hormonal and reproductive system. It is also a Cruelty-Free & Vegan Brand under PETA’s Global Beauty Without Bunnies program; certification for the fact that the brand does not conduct or fund any animal tests on its products anytime during the entire process and does not use any animal-derived ingredients (such as honey, beeswax, or carmine, etc.).
The brand is also India’s 1st Certified Plastic Negative brand by rePurpose Global- a social enterprise helping people and companies take genuine climate action by financing the removal and recycling of ocean-bound plastic waste worldwide.