Dia Mirza Invests in Organic Baby Apparel Brand Greendigo
Greendigo has a range of carbon-neutral clothes for kids such as baby blankets, baby hooded towels, and baby cot sets, among others. November 1, 2022 Dia Mirza has invested in Greendigo, a sustainable baby apparel brand. With this investment, the actress has also become the brand ambassador of Greendigo. The baby care startup will utilise […]
Ed-a-Mamma Expands into Offline Retail
Started during the pandemic, Actor and Entrepreneur Alia Bhatt’s kidswear business Ed-a-Mamma has witnessed over 10x growth in the last 18 months. August 5, 2022 Ed-a-Mamma has marked the inception of its offline presence by launching its kidswear collection in the Indian market in a shop-in-shops format. The sustainable kidswear brand has forayed into the […]
Myntra Brings Justice, a Girl Kidswear brand, to India
The kidswear category on Myntra grew 100 percent year-on-year in the current year. “The addition of Justice brings a unique proposition to the premium segment in ‘tween’ wear, a space occupied by very few brands,” Myntra said in a statement. December 24, 2021 Indian e-commerce platform Myntra has brought Justice, a US-based online clothing and […]
Alia Bhatt’s Kidswear Label Ed-a-Mamma Clocks 10x Growth, Becomes INR 150 crore Business
Ed-a-Mamma has launched its Autumn-Winter 2021 line including – 100 percent cotton sweaters, green denims and is going to launch innerwear and sleepwear for kids very soon, marking a 100 percent increase in the number of categories. November 08, 2021 Actor and investor, Alia Bhatt-owned Ed-a-Mamma has registered a 10X growth in the past ten […]
Myntra Strengthens its Kidswear Portfolio Ahead of Festival Season
With Big Fashion Festival, Myntra offers a diverse range of options for infants and children, including a wide array of local as well as international fashion products. October 11, 2021 Myntra is offering its largest-ever collection and a wide array of first-time brands in the kidswear category at Myntra’s Big Fashion Festival which started on […]
Myntra’s kidswear segment grows by 90% in 2020, the platform forays into toys and adds 200 kids brands
Kidswear has attained the highest growth amongst all categories on Myntra in 2020. The e-commerce platform has introduced 850 toys in the segment which is going to be expanded in the coming months. January 07, 2021 Kids’ – as a category of apparel and accessories is emerging as a strong and promising segment for Myntra […]
Chicco partners with Myntra to accelerate online retail sale
The baby care brand has joined hands with the online retailing company to showcase its fashion range and is also planning to launch its new footwear collection pretty soon. July 18, 2020 Chicco, the brand that takes care of multiple needs of babies with innovative offerings in nursing, cosmetics, toys, travel and fashion has tied […]
Organic Baby & Kidswear: Making a New Wave
As sustainable fashion is in trend, organic baby and kids wear is growing like never before. Organic fashion is seemingly a gleaming market segment in terms of its future growth and displays immense potential. January 21, 2020 Organic and sustainable fashion has caught the fancy of parents worldwide. Today, millennial parents are much more mindful […]
Myntra brings kids wear brand OshKosh B’Gosh to India in partnership with Tablez
The American kids’ apparel company in 1895 which is a subsidiary of Carter’s has partnered with the retailing arm of Lulu Group International that operates a chain of hypermarkets and retail companies. September 24, 2019 Myntra has recently introduced the launch of OshKosh B’Gosh, i.e. one of the most-recognized children’s clothing brands in the United […]