Mamaearth Raises USD 52 million led by Sequoia, becoming the First Unicorn Of 2022


The newly infused capital will be utilised in product innovation, distribution, and marketing. In addition to launching new brands, Honasa will continue aggressively expanding distribution for Mamaearth and The Derma Co. January 18, 2022 Honasa Consumer Pvt Ltd (HCPL), the parent company of Mamaearth, The Derma Co., and the fastest-growing personal care House of Brands, […]

Mamaearth Launches ‘Beautiful InDeed’ Ad Campaign to Redefine the Meaning of Beauty


With this campaign, the leading personal care brand Mamaearth wants to position itself as a purpose-driven brand. October 16, 2021 Mamaearth has launched their latest ad campaign titled “Beautiful InDeed” which aims to reinvent the traditional definition and concept of beauty in our society. The key message of the campaign can be ascertained as ‘Every […]

Mamaearth Raises USD 50 million Funding Led by Sofina Ventures


The D2C brand plans to deploy the funds to drive brand growth through expanding its offline distribution and explore inorganic growth opportunities. July 27, 2021 Mamaearth, the toxin-free personal care brand, has raised USD 50 million in a funding round led by Sofina Ventures SA. Existing investor Sequoia Capital India has also participated in the […]

Mamaearth to hire 200 people this year, crosses Rs 500 Cr revenue run rate


Mamaearth Co-founder and CEO Varun Alagh said the company is looking to have around 500 team members by the end of this year. February 24, 2020 Honasa Consumer Pvt Ltd (HCPL), which runs personal care brand Mamaearth, is looking at expanding its headcount by hiring 200 people across various roles this year as it sees […]

Mamaearth rolls out Touch of Goodness campaign for its new plant-based diapers


Conceptualized by Korra Worldwide, the ad campaign titled ‘Touch of Goodness’ is launched along with the launch of the plant-based diapers and the ‘Plant Goodness’ initiative. November 02, 2020 Mamaearth has rolled out a new campaign titled, Touch of Goodness, alongside the launch of its plant-based diapers in the country. Conceptualized by Korra Worldwide, the […]

Mamaearth introduces plant-based diapers

s diaper 4

Asia’s first MadeSafe-certified brand has a wide range of baby care products along with a collection of personal care products for adults. October 21, 2020 Gurugram-based baby care company – Mamaearth has introduced plant-based diapers that are made of corn starch, and contain aloe vera powder, i.e. they are completely plant-based and biodegradable. These diapers […]

MamaEarth’s Initiative to give away 50K Free Hand Sanitizers


Asia’s first brand with MadeSafe certified products, Mamaearth has partnered with a number of ‘Goodness Ambassadors’ for this initiative of donating 50 thousand hand sanitizers in this new initiative. May 13, 2020 In light of the COVID-19 pandemic, Mamearth has decided that they would give their hand sanitizers free to people in need as they […]

Mamaearth launches Body Mist for babies and kids


The range of body mist is 100% alcohol-free, IFRA-certified allergen free and is safe to use for babies above the age of 6 months July 29, 2019 Mamaearth has introduced new products to its range, the Body Mist range that comes in three types – the Tropical Garden Body Mist, Joyful Jasmine Body Mist and […]

Sequoia may lead the venture round for Mamaearth with about USD 20 mn


The Asia’s first MadeSafe certified baby care brand is slated to acquire investment in a Series- B round of funding July 12, 2019 Mamaearth, an online retail brand offering a range of toxin-free and hypoallergenic baby and toddler products, is expected to gain up to USD 20 million (about Rs 137 crores) in a Series […]

MamaEarth has raised an investment worth Rs. 29 Crores

mama earth

The investment from Stellaris Venture Partners and some other corporate would aid in bolstering up the foothold of the brand in the baby care market September 12, 2018 Gurgaon-based mother and baby care brand MamaEarth has bagged an investment worth USD 4 million (Rs. 29 crores approx.) from Stellaris Ventures Partners and some others investors. […]