Mattel Creations Launches Reimagined Collectible Toy-Inspired Art with Launch of First-Ever Hot Wheels NFT Series
Through the Mattel Creations platform, Mattel brands can create limited-edition, specialty items that both celebrate and stretch Mattel’s intellectual property. July 09, 2021 Mattel, Inc. has announced that Mattel Creations, the company’s collaboration, and direct-to-consumer platform, is further evolving its toys as art collection to include a Non-Fungible Token (“NFT”) series from the super-charged Hot […]
Mattel Toys launched UNO cards to honour frontline workers
The cards feature all the Mattel characters and are a part of its global ‘Thank You Heroes’ initiative. Mattel has partnered with GiveIndia, and a portion of the sales proceeds will reach its partner NGOs, which will then be used to provide essential supplies and resources for the frontline workers. February 23, 2021 Mattel has […]
Mattel sales soars in the pandemic
The iconic toy company is manufacturing more than usual to avoid product shortages. Its classic toys are thriving in the absence of new movie franchises. November 02, 2020 Mattel Inc. has announced the rise in its sales as much as 13% after third-quarter results have surpassed expectations, as a great number of parents have been […]
Mattel Announces Mega Bloks Bio-Based Plastic Line
The new bio-based plastic line of products by the iconic and globally leading toy making organization has been launched as in the next step in its ‘Environmental Sustainable Sourcing Principles’ commitment. With this initiative that aims to achieve bio-based plastic materials in all of its products and packaging by the year 2030, the various sub-brands […]
Mattel announces sustainable sourcing principles
The iconic toy-making firm having global presence has committed to achieve bio-based plastic materials in all of its products and packaging by the year 2030. December 20, 2019 Setting forth its goal of being completely sustainable, Mattel Inc. has made known its aspiration to achieve 100% recycled, recyclable or bio-based plastics materials in both its […]
Hot Wheels and Mario teams up to bring together a range of play sets
The two iconic companies have released the series of Mario Kart die-cast vehicles and track sets July 01, 2019 Hot Wheels and Mario has announced their association to bring together the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. Hot Wheels’ Matt Brutocao says about their association: “Mario Kart and Hot […]
Hot Wheels by Mattel goes digital with a video game tie-in
Touted as Mattel’s biggest launch, the new digital upgrade would feature improved track and fancier cars that would be more entertaining and interesting to Gen-Z kids June 17, 2019 The number-one-selling toy in the world -Hot Wheels cars, in the recent move to be even more engaging for kids is going to introduce a way […]
Imagica ties up with Mattel Toys
Adlabs Imagica theme park built on a 300-acre site between Mumbai and Pune on the Mumbai-Pune Expressway has announced partnership with Mattel Toys. October 24, 2018 Adlabs Imagica, started by Manmohan shetty, has teamed up with Mattel Toys for the line of Hot Wheels. This theme park was started in 2013 and it offers a […]