Mattel sales soars in the pandemic
The iconic toy company is manufacturing more than usual to avoid product shortages. Its classic toys are thriving in the absence of new movie franchises. November 02, 2020 Mattel Inc. has announced the rise in its sales as much as 13% after third-quarter results have surpassed expectations, as a great number of parents have been […]
Mattel Television to launch musical Barbie movie to Netflix, Barbie Princess Adventure
The leading global toy company is also the owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. The film Barbie Princess Adventure is an animated musical from Mattel Television that follows the story of Barbie and her new friend as they embark on a journey of self-discovery. August […]
Mattel Drops ‘Masters of the Universe’ motherlode
Multiple products by Mega Construx, UNO and Imaginext have been announced for “Masters of the Universe.” August 14, 2020 Mattel has revealed a collection of new toys, games, collectibles and exclusives tied to the “Masters of the Universe” franchise. The toy company’s new “Masters of the Universe” releases include items from the Mega Construx, UNO […]
Fisher-Price launches a work-from-home play set for preschoolers
There are three sets launched by Mattel’s Fisher-Price, in these new role-play toy collection that turn every day grown-up activities into playsets for kids. August 13, 2020 As many parents continue to work remotely amid the pandemic, Fisher-Price has launched a playset- My Home Office Set. The new collection of toys is designed to engage […]
Mattel Films and Universal Pictures to produce a film based on Wishbone
The upcoming film marks the first ever theatrical film collaboration between Mattel Films and Universal Pictures July 21, 2020 Mattel Inc. and Universal Pictures has announced its plans to develop a live-action motion feature film – “Wishbone”, that is based on the hit television series from the nineties about the iconic Jack Russell terrier. It […]
ThankYouHeroes-New toy line by Mattel honors doctors, nurses, and other frontline workers
The revenue generated from the new range of Fisher-Price toys will be sent to an initiative of providing the healthcare and other frontline workers with the equipment to fight COVID-19. April 30, 2020 Fisher-Price, which is an educational toys subsidiary of Mattel, is introducing a new line of toys to honor workers on the front […]
Mattel Announces Mega Bloks Bio-Based Plastic Line
The new bio-based plastic line of products by the iconic and globally leading toy making organization has been launched as in the next step in its ‘Environmental Sustainable Sourcing Principles’ commitment. With this initiative that aims to achieve bio-based plastic materials in all of its products and packaging by the year 2030, the various sub-brands […]
Mattel announces sustainable sourcing principles
The iconic toy-making firm having global presence has committed to achieve bio-based plastic materials in all of its products and packaging by the year 2030. December 20, 2019 Setting forth its goal of being completely sustainable, Mattel Inc. has made known its aspiration to achieve 100% recycled, recyclable or bio-based plastics materials in both its […]
Mattel makes first ever Barbie based on Indo-American scientist Nalini Nadkarni
The iconic doll is on the way of being more inclusive in the recent years in terms of representing women from different walks of life and from different ethnicities. December 19, 2019 There is a new Barbie doll based on Indo-American ecologist and Scientist at the University of Utah, Nalini Nadkarni. This is the first […]
Barbie releases dolls modeled on Rosa Parks and Sally Ride
Mattel has introduced a new collection of dolls titled ‘Inspiring Women’ and it is a part of the ‘Dream Gap Project’ initiative which was launched in 2018 August 31, 2019 Mattel is honoring Rosa Parks and Sally Ride with the launch of Barbie dolls based on them. These are an addition to the ‘Inspiring Women’ […]