LEGO and Levi’s collaborate to create – Wearable Art collectionz
The Wearable Art collection allows creating a unique design using the mosaic-like tiles onto the baseplates which have been sewn on the garment. September 15, 2020 The two iconic brands – Levi’s®, known for their jeans and the LEGO Group have collaborated for a special purpose – which is for the ‘Wearable Art’ collection. Lena […]
LEGO plans to open 74 stores this year as it sales surge up to 14%
The Danish toymaker is all set to start its 74 stores as to meet its goal of opening 120 stores in the year. Its sales in the first half of 2020 were 14% higher than last year, and operating profits has grown to 11%. September 05, 2020 The LEGO Group has seen a 14% surge […]
Ikea and LEGO team up to bring storage solutions
The collaboration between Ikea and LEGO was first announced back in 2019. The new piece of furniture consists of a series of storage boxes featuring LEGO studs and a special LEGO brick set. August 27, 2020 Ikea and LEGO have partnered to create a unique storage solution – BYGGLEK. The new storage collection aims to […]
The LEGO Group and Nintendo reveal full product range for new LEGO Super Mario play experience
LEGO Super Mario brings new interactivity and game play to the traditional LEGO brick experience and there is an app created by The LEGO Group to further enhance the playing experience. June 20, 2020 The LEGO Group has introduced the full product portfolio for its LEGO Super Mario experience with a whole new range of […]
Lego Education launches Spike Prime to teach engineering and robotics to kids
The Spike Prime robotics kit is designed to introduce a younger, middle school-aged customer to robotics, engineering, and coding in a comprehensible way. February 19, 2020 Lego Education is launching a new line to teach engineering and robotics concepts to kids in a celebration of sorts for the STEAM-focused toy division’s 40th anniversary, i.e. […]
LEGO launches a new motorized Disney Train and Station set
LEGO and Disney has teamed up to roll out the LEGO Disney Train and Station set which has 2,925 pieces August 22, 2019 LEGO has launched a new motorized Disney Train and Station set which is modeled on the classic train stations and steam locomotives found at Disney parks, like Disneyland in California and Disney […]
LEGO launches Ideas Tree House set
The newly launched 3,036-piece tree house set is actually LEGO’s largest ideas kit by far, having the most number of sustainable sourced bricks August 20, 2019 LEGO has introduced a tree house set which features a landscape base and three LEGO tree house cabins—a main bedroom, bathroom and kids’ room. The tree has interchangeable sets […]
LEGO and Netflix teams up for Stranger things
The digital streaming OTT platform and the iconic LEGO Group has tied up to bring the renowned series ‘Stranger Things’ play set in the market June 1, 2019 LEGO has announced the release of a ‘Stranger Things’ play set very soon. It will allow the kids and the Stranger things fans to recreates both the […]
LEGO to come up with Harry Potter-themed play sets
Five new sets modeled on some sequences by the famous Harry potter series will be launched very soon May 29, 2019 LEGO has announced the expansion of its new Harry Potter line of construction play sets with the addition of five more buildable scenes inspired by ‘Harry Potter and the Prisoner of Azkaban’ and ‘Harry […]
LEGO® bolsters market presence in India with new iconic launches
The world famous Harry Potter series, LEGO® Technic Bugatti Chiron, LEGO® City Arctic exploration range and LEGO® BOOST Creative Toolbox arrives in the Indian market October 05, 2018 Iconic brand LEGO® announces the launch of their most awaited products in India at New Delhi. The launch unveiled the LEGO® Harry Potter™ range, LEGO® Technic Bugatti […]