Lego Education launches Spike Prime to teach engineering and robotics to kids
The Spike Prime robotics kit is designed to introduce a younger, middle school-aged customer to robotics, engineering, and coding in a comprehensible way. February 19, 2020 Lego Education is launching a new line to teach engineering and robotics concepts to kids in a celebration of sorts for the STEAM-focused toy division’s 40th anniversary, i.e. […]
LEGO to come up with Harry Potter-themed play sets
Five new sets modeled on some sequences by the famous Harry potter series will be launched very soon May 29, 2019 LEGO has announced the expansion of its new Harry Potter line of construction play sets with the addition of five more buildable scenes inspired by ‘Harry Potter and the Prisoner of Azkaban’ and ‘Harry […]
The LEGO Group and Dodge SRT ties up for a new multimedia marketing campaign
American automobile manufacturer, Dodge has recently teamed up with the LEGO Group with an ad campaign starring drag racing champion Leah Pritchett January 09, 2018 Dodge and the LEGO Group have announced a collaboration of the two iconic brands through a new multimedia marketing campaign with a 30-second television commercial called “Metamorphosis” with the tagline […]
LEGO® bolsters market presence in India with new iconic launches
The world famous Harry Potter series, LEGO® Technic Bugatti Chiron, LEGO® City Arctic exploration range and LEGO® BOOST Creative Toolbox arrives in the Indian market October 05, 2018 Iconic brand LEGO® announces the launch of their most awaited products in India at New Delhi. The launch unveiled the LEGO® Harry Potter™ range, LEGO® Technic Bugatti […]
LEGO Group legging towards sustainable future, sugarcane brick blocks to be launched soon
This move is a part of the LEGO Group’s commitment to use sustainable materials in its core products and packaging by the year 2030. September 10, 2018 The sugarcane that would be used is assuredly sourced sustainably in conformity with the guidance from the BFA (Bioplastic Feedstock Alliance) and it is certified and positively following […]