Mamaearth Raises USD 52 million led by Sequoia, becoming the First Unicorn Of 2022
The newly infused capital will be utilised in product innovation, distribution, and marketing. In addition to launching new brands, Honasa will continue aggressively expanding distribution for Mamaearth and The Derma Co. January 18, 2022 Honasa Consumer Pvt Ltd (HCPL), the parent company of Mamaearth, The Derma Co., and the fastest-growing personal care House of Brands, […]
Mamaearth Launches ‘Beautiful InDeed’ Ad Campaign to Redefine the Meaning of Beauty
With this campaign, the leading personal care brand Mamaearth wants to position itself as a purpose-driven brand. October 16, 2021 Mamaearth has launched their latest ad campaign titled “Beautiful InDeed” which aims to reinvent the traditional definition and concept of beauty in our society. The key message of the campaign can be ascertained as ‘Every […]
Baby care startup MamaEarth raises an investment worth Rs. 1.6 crores from Shilpa Shetty Kundra
MamaEarth gaining strong foothold in the baby care space April 19, 2018 Shilpa Shetty Kundra has invested a Rs. 1.6 crores (USD 250,000) in mother and baby care consumer startup MamaEarth, which was founded in the year 2016 by husband and wife duo, Varun and Ghazal Alagh. She is now the brand ambassador as well […]