Hot Wheels by Mattel goes digital with a video game tie-in
Touted as Mattel’s biggest launch, the new digital upgrade would feature improved track and fancier cars that would be more entertaining and interesting to Gen-Z kids June 17, 2019 The number-one-selling toy in the world -Hot Wheels cars, in the recent move to be even more engaging for kids is going to introduce a way […]
Mattel will produce toys based on Hello Kitty and other Sanrio characters
Sanrio, the maker of Hello Kitty and Friends, has signed an agreement with Mattel for a new toy line June 07, 2019 Mattel Inc. has announced an international licensing deal with Japan-headquartered Sanrio Co., Ltd. Sanrio’s best-known character is Hello Kitty, a little anthropomorphic cat girl and it is one of the most successful marketing […]
Smiling Baby starts a franchise store in Ramanathapuram, Tamil Nadu
April 25, 2019 Retail store chain Smiling Baby has started a new store in Ramanathapuram, a coastal town located in the south-east of Tamil Nadu. The retail outlet has more than 1,500 SKUs and has top-notch international and Indian brands such as Chicco, Hot Wheels, Barbie, Funskool, Bento, Apple Baby, 1st Step, Himalaya, and Toffyhouse […]
Barbie will soon be 60 – and is still going strong
Two months from now, it will be sixty years since the first Barbie doll made her debut in the American Toy Fair in New York on March 09, 1959 January 14, 2019 She is turning 60 this year and still doesn’t have a single wrinkle. Blonde or brunette, slender or curvy, black or white, princess […]
Exponential rise noted in sales of toys globally
North America is the world’s largest region for sales and Asia is growing the fastest August 14, 2018 Across the 13 international markets tracked by The NPD Group, a leading global information company, toy industry sales reached USD 18.4 billion in the first half of 2018, up 4 percent over last year.* Mexico grew the […]