Mattel releases Chinese American Doll as American Girl to fight Anti-Asian sentiment
American Girl is joining hands with AAPI Youth Rising (AYR) which is a student-led nonprofit organization committed to bringing awareness about racism. January 18, 2022 In response to a surge in anti-Asian sentiment around the world, American Girl has created a Chinese American doll to teach young kids to stand against racism. Mattel has now […]
Mattel Announces Mega Bloks Bio-Based Plastic Line
The new bio-based plastic line of products by the iconic and globally leading toy making organization has been launched as in the next step in its ‘Environmental Sustainable Sourcing Principles’ commitment. With this initiative that aims to achieve bio-based plastic materials in all of its products and packaging by the year 2030, the various sub-brands […]
Mattel announces sustainable sourcing principles
The iconic toy-making firm having global presence has committed to achieve bio-based plastic materials in all of its products and packaging by the year 2030. December 20, 2019 Setting forth its goal of being completely sustainable, Mattel Inc. has made known its aspiration to achieve 100% recycled, recyclable or bio-based plastics materials in both its […]
Hot Wheels by Mattel goes digital with a video game tie-in
Touted as Mattel’s biggest launch, the new digital upgrade would feature improved track and fancier cars that would be more entertaining and interesting to Gen-Z kids June 17, 2019 The number-one-selling toy in the world -Hot Wheels cars, in the recent move to be even more engaging for kids is going to introduce a way […]
Mattel will produce toys based on Hello Kitty and other Sanrio characters
Sanrio, the maker of Hello Kitty and Friends, has signed an agreement with Mattel for a new toy line June 07, 2019 Mattel Inc. has announced an international licensing deal with Japan-headquartered Sanrio Co., Ltd. Sanrio’s best-known character is Hello Kitty, a little anthropomorphic cat girl and it is one of the most successful marketing […]