Mattel PlayBack to Give Old Toys New Life
With the new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products. May 18, 2021 Mattel has launched Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing […]
Fisher Price Completes 90 Years, Opens Virtual Toy Museum
The museum can be redirected to a virtual gift shop that sells limited-edition apparel, accessories, and housewares from Mattel’s e-commerce site. With the arrival of the holiday season, the iconic toy company is looking to offer its customers a seamless virtual experience that taps into nostalgia for its toys that have been favorites of many […]
Fisher-Price launches a work-from-home play set for preschoolers
There are three sets launched by Mattel’s Fisher-Price, in these new role-play toy collection that turn every day grown-up activities into playsets for kids. August 13, 2020 As many parents continue to work remotely amid the pandemic, Fisher-Price has launched a playset- My Home Office Set. The new collection of toys is designed to engage […]
ThankYouHeroes-New toy line by Mattel honors doctors, nurses, and other frontline workers
The revenue generated from the new range of Fisher-Price toys will be sent to an initiative of providing the healthcare and other frontline workers with the equipment to fight COVID-19. April 30, 2020 Fisher-Price, which is an educational toys subsidiary of Mattel, is introducing a new line of toys to honor workers on the front […]
Mattel Announces Mega Bloks Bio-Based Plastic Line
The new bio-based plastic line of products by the iconic and globally leading toy making organization has been launched as in the next step in its ‘Environmental Sustainable Sourcing Principles’ commitment. With this initiative that aims to achieve bio-based plastic materials in all of its products and packaging by the year 2030, the various sub-brands […]
Mattel announces sustainable sourcing principles
The iconic toy-making firm having global presence has committed to achieve bio-based plastic materials in all of its products and packaging by the year 2030. December 20, 2019 Setting forth its goal of being completely sustainable, Mattel Inc. has made known its aspiration to achieve 100% recycled, recyclable or bio-based plastics materials in both its […]
Hot Wheels by Mattel goes digital with a video game tie-in
Touted as Mattel’s biggest launch, the new digital upgrade would feature improved track and fancier cars that would be more entertaining and interesting to Gen-Z kids June 17, 2019 The number-one-selling toy in the world -Hot Wheels cars, in the recent move to be even more engaging for kids is going to introduce a way […]