Flipkart JV to bring Toys“R”Us to online customers in India
In this partnership, the collective expertise of Flipkart and Ace Turtle makes them the partner of choice for Toys“R”Us’s growth in India. June 22, 2021 E-commerce major Flipkart has formed a joint venture with Ace Turtle to bring Toys“R”Us and Babies“R”Us to its platform. As published in a leading daily, the joint venture company has […]
Mattel PlayBack to Give Old Toys New Life
With the new takeback program, families can now send old toys back to Mattel, which will recover and reuse materials for use in future Mattel products. May 18, 2021 Mattel has launched Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel toys once they are finished playing […]
PlayShifu Raises USD 17 Million in Series B Funding Led by Inventus
The AR-based toy company plans to expand its product portfolio from 10 to 30 products to cover over 20 early-learning skills by 2022. April 07, 2021 Bengaluru-based PlayShifu has raised USD 17 million in a Series B fundraise from a number of investors led by Inventus Capital India with Inflexor Ventures joining as a new […]
Funskool India launches 15 traditional Indian toys and games
The Indian toy company houses a range of in-house products and also sells toys from international brands like Hasbro, LeapFrog, etc., besides housing licensed products from Disney, Warner Brothers, and so on. March 30, 2021 Toy manufacturer Funskool India has announced that it has introduced 15 new traditional Indian toys and games during India’s first […]
Hasbro is Phasing Out Plastic From Packaging
The global toy company plans to eliminate all plastic packaging for new products by the end of 2022 and is introducing two new products that will “bring sustainability to family game night.” March 23, 2021 Hasbro, the global play and entertainment company and the creator of iconic toys and games such as –Nerf, My Little […]
India Toy Fair: The Virtual Toy Fair Inaugurated by PM Modi
PM Modi advocated for bringing out the potential of the Indian toy industry so that it can have an identity and called this an important part of the ‘Atmanirbhar Bharat’ initiative. March 09, 2021 The India Toy Fair 2021 which was held virtually from 27 Feb to 02 March was inaugurated by Prime Minister Shri […]
Aequs, Foxconn of Toy World to Set Up India’s First Toy Cluster in Karnataka
Aequs Private Limited is developing a 400-acre toy manufacturing cluster at Koppal in Karnataka at an investment of USD 500 million, its Chairman Aravind Melligeri said. March 01, 2021 It is Foxconn of the toy world, manufacturing some of the most popular superhero figures and toy dart guns at a factory in Karnataka for some […]
IKEA looking to source children’s range from India
The multinational furniture retailer is intending to scale local sourcing from India as part of its expansion plans in view of the increasing demand. For toys, IKEA works with a single-sourcing partner from where it procures soft toys. March 01, 2021 Swedish furniture retailer IKEA is planning to scale sourcing of toys and its children’s […]
Government Approves Eight Toy Manufacturing Clusters Worth Rs 2,300 Crore
The plan to establish toy clusters is under the existing set of schemes such as SFURTI and the eventual goal is to set up 35 toy clusters across the nation. February 22, 2021 With the aim to propel the ‘Make in India’ initiative for domestic manufacturing of toys, the Central Government has granted approval for […]
Railway Stations in Bengaluru Division to Showcase Channapatna Toys
The move of starting the center at the railway station is in line with the government’s proposition of giving a boost to the local toy manufacturing and promote the industry. February 18, 2021 A display-cum-promotion center for the well-known Channapatna toys and other local handicrafts has been opened at the railway station at Channapatna in […]