Mattel Films and Blumhouse Productions teams up to bring ‘Magic 8 Ball’ Movie
With this collaboration, they will release a live-action feature film based on the Magic 8 Ball toy. July 05, 2019 Mattel has partnered with Blumhouse Productions whose films have grossed more than USD 3 billion at the worldwide box office, to bring ‘Magic 8 Ball’ movie on screen. The film will be directed by Jeff […]
Hot Wheels by Mattel goes digital with a video game tie-in
Touted as Mattel’s biggest launch, the new digital upgrade would feature improved track and fancier cars that would be more entertaining and interesting to Gen-Z kids June 17, 2019 The number-one-selling toy in the world -Hot Wheels cars, in the recent move to be even more engaging for kids is going to introduce a way […]
Mattel will produce toys based on Hello Kitty and other Sanrio characters
Sanrio, the maker of Hello Kitty and Friends, has signed an agreement with Mattel for a new toy line June 07, 2019 Mattel Inc. has announced an international licensing deal with Japan-headquartered Sanrio Co., Ltd. Sanrio’s best-known character is Hello Kitty, a little anthropomorphic cat girl and it is one of the most successful marketing […]
Mercedes and Mattel team up to smash the stereotypes associated with gender
The two iconic companies are collaborating to create a line of toy-cars inspired by Ewy Rosqvist and her incredible win in the 1962 Argentine Grand Prix. June 03, 2019 Research studies show that kids learn gendered stereotypes and biases at a very young age, which has a large role in shaping up their perceptions, how […]
Barbie will soon be 60 – and is still going strong
Two months from now, it will be sixty years since the first Barbie doll made her debut in the American Toy Fair in New York on March 09, 1959 January 14, 2019 She is turning 60 this year and still doesn’t have a single wrinkle. Blonde or brunette, slender or curvy, black or white, princess […]
Mattel Toys introduces a new card game called Silicon Valley Startups
Silicon Valley Startups is sold at Target stores and online and will be available at all the mass retailers in the USA January 03, 2019 Mattel Toys has launched ‘Silicon Valley Startups’ which is a card game that involves pitting “Entrepreneurs” against each other to pitch hysterical and unique startup ideas to “Investors.” The brand […]
Mattel starts a new theatrical film division
New theatrical film division would be working to develop motion pictures based on Mattel’s iconic franchises and brands September 10, 2018 Mattel, the esteemed toys brand has announced the creation of Mattel Films, a new division of the brand focused on developing and producing motion pictures based on Mattel’s iconic and globally-recognized franchises. Academy Award-nominated […]