Piyush Goyal – Big Drop in Toy Imports in Last Three Years

Piyush Goyal

In a bid to protect the domestic toy industry, the government is promoting Made-in-India toys. January 14, 2022 The country’s toy imports have declined to USD 130 million in 2020-21 from USD 304 million in 2018-19, according to government data. Minister of Commerce & Industry Piyush Goyal said the government is protecting the interest of […]

Desi Toys – Engaging Toys & Games on Indian Tradition with a hint of Nostalgia

Desi Toys

“With our distinct range, we are not only reviving the childhood toys and games but also innovating new ones keeping the Indian roots and nostalgic factor alive which makes us quite unique.” ‘Desi Toys’ is an ‘India Inspired, India Made’ brand. Started in 2012, the toy brand is not just reviving the classic and iconic […]

Hasbro India Introduces Monopoly Games Made In India


In a bid to demonstrate the Monopoly brand’s commitment to the community, Hasbro India will donate one toy for each fan vote on the Community Chest Challenge. April 05, 2021 On the occasion of World Monopoly Day i.e. on March 19, 2021, Hasbro India has launched new additions to the Monopoly franchise in India. The […]

Amazon India announces ToyathonChallenge2020 to promote innovations and homegrown brands

Toyathon campaign 2

The e-commerce company is seeking to provide a boost to homegrown emerging Indian brands and manufacturers and promote ”Made in India” toys while supporting the government”s mission. December 04, 2020 E-commerce major Amazon India has collaborated with Skillenza to host a ”toy hackathon” that aims to provide a platform for young innovators to design toys […]

Toys Sector: Amazon starts ‘Made In India’ Toy Store amid Govt’s Push For Aatmanirbhar Bharat

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The local toymakers and sellers from 15 different states will showcase thousands of unique toys. These diverse toy products are conceptualized and manufactured by homegrown Indian brands like Smartivity, Shumee, Skillmatics, Shifu, Einstein box, etc. November 25, 2020 In line with the Government’s ‘Atmanirbhar Bharat’ initiative, Amazon India has announced the launch of the ‘Made […]

The Moms Co. launches Ageless Expression campaign featuring Kalki Koechlin


The campaign designed by All of the Above studio aims to inspire women to celebrate their age and be confident about their skin. October 27, 2020 The Moms Co., India’s leading toxin-free & natural personal care D2C brand has launched a new nationwide cross-platform digital campaign, ‘#AgelessExpression’ to announce the launch of its new Natural […]