Aarete Marketing LLP: “We identify brands that are innovative and provide smart parenting solutions”

Aarete Marketing LLP was founded in 2016 and the company brings in a deep and combined work experience in Childcare, kids leisure & Entertainment, stationery, and gaming. Suresh Menon, Director at Aarete Marketing LLP, outlines on the company, its presence in the Indian market, the association with different international brands and the future goals of […]
Babychakra organizes round table session at Mommy & Baby Fair 2019

The panel of the round table discussion had representatives from Medela India, The Moms Co., Kay Kay clothing LLP, Olympia Industries, Hapup, P&G India, Livia Polymer bottles and Mommy Influencer/Bloggers. The overarching theme of the discussion was the paradigm shift in the way parents make purchasing decisions and the surge in the number of homegrown […]
Bosch introduces smart e-stroller system

The new stroller system designed by one of the oldest German company features intelligent sensors and has Smartphone connectivity. Bosch has partnered with the European stroller manufacturer Emmaljunga and the latter will feature this system in its strollers from the end of this year at the earliest. September 05, 2019 Bosch has recently introduced an […]
Silver Cross launches new Doll’s Pram- Snow Princess

The British Nursery brand has added new Special Edition to the Doll’s Pram series September 05, 2019 Silver Cross has recently introduced ‘Snow Princess’ to the collection of Doll’s Pram. The Snow Princess pram has sparkling paintwork, the hand stitched, fully lined hood and a apron set which has a brand new shimmering pink fabric. […]
Disney to launch 25 mini stores within Target

Walt Disney and Target Corporation has tied up to start these retail mini stores inside select 25 Target locations in the United States and by October, 2020, there will be 40 additional mini stores at other Target locations September 04, 2019 From October 04, there will be mini stores of Disney inside 25 select Target […]
Aquawhite: India’s own brand for kids oral care hygiene

Launched by JHS Svendgaard Brands Limited – a subsidiary of JHS Svendgaard Laboratories Limited, Aquawhite offers a wide range of Character based innovative oral care products for kids. Neetal Narang, President – Communications & Corporate Affairs at JHS Svendgaard Brands Limited, sheds light on the company, the product range of Aquawhite and the host of […]
Toys “R” Us opens its ninth store in India

With this store launch at Mahagun Metro Mall, Ghaziabad; Toys “R” Us now has entered the North Indian region September 02, 2019 Toys “R” Us has started its store in Mahagun Metro Mall, Ghaziabad which is the ninth store for the Indian market and the first one for the North Indian region. The store was […]
Mother Sparsh launches new products- Natural Insect Repellent and India’s first Kids cooking oil

Known for its 100% biodegradable and 99% water-based baby wipes, Mother Sparsh has introduced new products to its range on the trot September 02, 2019 Mother Sparsh, one of the emerging Indian baby care brands which started its business trajectory with baby wipes, has recently introduced two products in succession- Natural Insect Repellent gel and […]
Toys “R” Us starts its second store for Chennai at The Marina Mall

It is the second store of the famous toy retailer in the city and there are nine stores in operation in India August 31, 2019 Toys “R” Us has launched its second store for Chennai that is located at The Marina Mall, Egattur. The launch was celebrated with a gamut of fun and interesting activities, […]
Barbie releases dolls modeled on Rosa Parks and Sally Ride

Mattel has introduced a new collection of dolls titled ‘Inspiring Women’ and it is a part of the ‘Dream Gap Project’ initiative which was launched in 2018 August 31, 2019 Mattel is honoring Rosa Parks and Sally Ride with the launch of Barbie dolls based on them. These are an addition to the ‘Inspiring Women’ […]