LEGO plans to open 74 stores this year as it sales surge up to 14%
The Danish toymaker is all set to start its 74 stores as to meet its goal of opening 120 stores in the year. Its sales in the first half of 2020 were 14% higher than last year, and operating profits has grown to 11%. September 05, 2020 The LEGO Group has seen a 14% surge […]
Ikea and LEGO team up to bring storage solutions
The collaboration between Ikea and LEGO was first announced back in 2019. The new piece of furniture consists of a series of storage boxes featuring LEGO studs and a special LEGO brick set. August 27, 2020 Ikea and LEGO have partnered to create a unique storage solution – BYGGLEK. The new storage collection aims to […]
Recreate Lego City Adventures TV Series with the New Lego City Main Square Set
The City Main Square set allows recreating some iconic scenes from popular TV series. August 24, 2020 The LEGO Group has released the brand-new LEGO City Main Square set that is designed for the whole family to build and re-build together. This latest product is set in the entertaining world of LEGO City and is […]
Lego launches Braille Bricks for visually impaired and blind children
The LEGO Foundation and the LEGO Group has brought out the first phase of the program in partnership with local sight loss organizations to enable children with vision impairment learn through play. August 25, 2020 The LEGO Foundation and the LEGO Group has announced the official launch of LEGO Braille Bricks. It is accompanied […]
The LEGO Group and Nintendo reveal full product range for new LEGO Super Mario play experience
LEGO Super Mario brings new interactivity and game play to the traditional LEGO brick experience and there is an app created by The LEGO Group to further enhance the playing experience. June 20, 2020 The LEGO Group has introduced the full product portfolio for its LEGO Super Mario experience with a whole new range of […]
The LEGO Group Collaborates with Save the Children and NITI Aayog to support Children Impacted by COVID-19 in India
Denmark-headquartered Toy Production Company had put forth its commitment of spending USD 50 million to help children and families impacted by COVID-19 around the world. June 18, 2020 The LEGO Group, in collaboration with NITI Aayog and Save The Children, has introduced targeted initiatives in India to promote ‘Learning Through Play’ and support home-based learning […]
LEGO launches a new motorized Disney Train and Station set
LEGO and Disney has teamed up to roll out the LEGO Disney Train and Station set which has 2,925 pieces August 22, 2019 LEGO has launched a new motorized Disney Train and Station set which is modeled on the classic train stations and steam locomotives found at Disney parks, like Disneyland in California and Disney […]
LEGO launches Ideas Tree House set
The newly launched 3,036-piece tree house set is actually LEGO’s largest ideas kit by far, having the most number of sustainable sourced bricks August 20, 2019 LEGO has introduced a tree house set which features a landscape base and three LEGO tree house cabins—a main bedroom, bathroom and kids’ room. The tree has interchangeable sets […]