D2C Firm Fluid Ventures Invests in Sustainable Toy Brand Shumee Toys

Shumee Toys

Shumee plans to use the funds in the expansion of its product portfolio and building a parent community in line with its key focus on building a premium wooden toys brand having a global reach. December 29, 2021 Bengaluru-based sustainable toy brand Shumee Toys has raised an undisclosed amount of investment from D2C-focused Venture Capital […]

Dia Mirza Invests in a Sustainable, Wooden Toy Brand shumee

Dia Mirza invests in Shumee

shumee has sold more than 200,000 toys since its launch, which marks a significant milestone for the homegrown toy company. November 01, 2021 Wooden toy-making company Shumee Toys has brought Dia Mirza on board in the key roles of a strategic investor as well as the brand ambassador. The foundation of the Bengaluru-based company has […]

Artisans Seek GI Tag for Ambasamudram Wooden Toys

Wooden Toys

The Ambasamudram Choppu Saman (wooden toy) makers in Tirunelveli are eyeing the global market and as the initial step, an application has been filed seeking Geographical Indication (GI) tag. August 03, 2021 Ambasamudram Bharani Mara Varna Kadasal Artisans’ Welfare Association has applied for a Geographical Indication (GI) tag for Ambasamudram Choppu Saamaan (wooden toys). As […]

IKEA looking to source children’s range from India

IKEA India

The multinational furniture retailer is intending to scale local sourcing from India as part of its expansion plans in view of the increasing demand. For toys, IKEA works with a single-sourcing partner from where it procures soft toys. March 01, 2021 Swedish furniture retailer IKEA is planning to scale sourcing of toys and its children’s […]

Flipkart Signs MoU with Maharashtra’s Industrial Bodies to Promote Home-Grown Toys


The e-commerce company has initiated this proposition in a bid to boost the domestic toy industry, in line with the government’s ‘Vocal for Local’ and ‘Make in India’ initiatives. February 12, 2021 Flipkart has signed a Memorandum of Understanding (MoU) with Maharashtra Small Scale Industries Development Corporation (MSSIDC) and Maharashtra State Khadi and Village Industries […]

The Renaissance of Wooden Toys with Funskool’s Giggles

Webp.net resizeimage 1

The new range of educational  wooden toys by the GIGGLES brand is educational as they can be used in teaching interesting concepts to toddlers in a fun and frolic way. June 18, 2020     Funskool India Ltd., has developed and launched an exclusive educational wooden range of toys under their infants and pre-school brand, […]

HABA Toys: Inventive playthings for inquisitive minds


HABA Toys is one of the oldest toys-selling global brands which started in Germany as a wooden toys manufacturer in 1938 by Eugen Habermaaß and Anton Engel. Lea Culliton, President at HABA USA (Habermaass Corp. Inc.), talks about the varied product range and the credo with which the brand functions in this interaction with Mommy […]