Ed-a-Mamma Expands into Offline Retail
Started during the pandemic, Actor and Entrepreneur Alia Bhatt’s kidswear business Ed-a-Mamma has witnessed over 10x growth in the last 18 months. August 5, 2022 Ed-a-Mamma has marked the inception of its offline presence by launching its kidswear collection in the Indian market in a shop-in-shops format. The sustainable kidswear brand has forayed into the […]
British Kids Wear Brand Lilly + Sid Launches in India
Lilly+ Sid has entered the Indian market in a digital-first approach with an exclusive tie-up with Reliance Retail’s Ajio. August 03, 2021 Norlanka Brands, the retail arm of PDS Multinational Group, has acquired a majority stake in Lilly + Sid, the organic British kidswear brand, and introduced the brand in India. The kidswear brand has […]