IKEA looking to source children’s range from India
The multinational furniture retailer is intending to scale local sourcing from India as part of its expansion plans in view of the increasing demand. For toys, IKEA works with a single-sourcing partner from where it procures soft toys. March 01, 2021 Swedish furniture retailer IKEA is planning to scale sourcing of toys and its children’s […]
Ultra: “We will be at the first place in the soft toys category in the domestic market”
The media and entertainment brand – Ultra which started out its business journey with Home Video distribution and is a leading player in the film industry, had ventured into the business of soft toys in the year 2017. Madhu Kishore, Business Head at Ultra Toys & Gifts Pvt. Ltd. (a division of Ultra Media & Entertainment […]