Mattel will produce toys based on Hello Kitty and other Sanrio characters
Sanrio, the maker of Hello Kitty and Friends, has signed an agreement with Mattel for a new toy line June 07, 2019 Mattel Inc. has announced an international licensing deal with Japan-headquartered Sanrio Co., Ltd. Sanrio’s best-known character is Hello Kitty, a little anthropomorphic cat girl and it is one of the most successful marketing […]