Ed-a-Mamma Expands into Offline Retail
Started during the pandemic, Actor and Entrepreneur Alia Bhatt’s kidswear business Ed-a-Mamma has witnessed over 10x growth in the last 18 months. August 5, 2022 Ed-a-Mamma has marked the inception of its offline presence by launching its kidswear collection in the Indian market in a shop-in-shops format. The sustainable kidswear brand has forayed into the […]
Alia Bhatt’s Kidswear Label Ed-a-Mamma Clocks 10x Growth, Becomes INR 150 crore Business
Ed-a-Mamma has launched its Autumn-Winter 2021 line including – 100 percent cotton sweaters, green denims and is going to launch innerwear and sleepwear for kids very soon, marking a 100 percent increase in the number of categories. November 08, 2021 Actor and investor, Alia Bhatt-owned Ed-a-Mamma has registered a 10X growth in the past ten […]
Alia Bhatt launches a Conscious Clothing Line for Kids – Ed-a-Mamma
The kidswear line’s core focus is on sustainability, and the clothes will be environmentally friendly, that is, made from natural fibers with plastic-free buttons and trims. December 04, 2020 Actress Alia Bhatt has now turned an entrepreneur by launching a sustainable and conscious clothing line for children, called Ed-a-Mamma. The brand has a range of […]