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Woo Woo Diapers: A Homegrown Diaper Brand

The brand launched by Vivia International’s is Woo Woo Baby Diapers for the most assured and comfort of the baby as well as a range of adult diapers – Buddies. Naveen Jain, Director at Vivia International Private Limited, shares the core philosophy of the company, the manufacturing of the products, while presenting a detailed roundup in an interaction with Mommy & Baby Times (MBT).

November 12, 2019

Started in 2013, Vivia International Private Limited has attained a great reputation in the Indian market for manufacturing and exporting an outstanding range of Woo Woo Baby Diaper, Woo Woo Jumbo Pack, and Super Jumbo Care Baby Diaper along with a range of infant diaper and adult diapers- Buddies.

Naveen Jain, Director at Vivia International Private Limited

Manufacturing and Market Reach

About the manufacturing and the market presence, Naveen Jain, the director of the company, explains “our manufacturing facility is located in Nathupura in the Kundli region in Haryana, which was put in place in 2013. We have been manufacturing a range of medical disposables, which are known for their hygienic value, excellent absorbency, and optimum usage span. Our organization has an excellent team of R & D experts, designers, and skilled workforce. Vivia International stringently abide by the international standards related to manufacturing of the products diligently.”

The reach of Vivia International and its products is increasing with time and it has a sturdy presence, especially in the North Indian region as of now, he elaborates “we have a strong distribution network in states including Uttar Pradesh, Madhya Pradesh, Rajasthan, Maharashtra, Andhra Pradesh, West Bengal, and Delhi amongst a number of other states and regions as well. Our primary focus is now to expand our reach to regions and states where we are yet to establish our presence.”

Strengths and Recognition

Defining the strengths of the company, he says “to progress as per global standards in manufacturing and production, we have been constantly innovating to implement technological upgrades and enhancements. As an organization, we have a dynamic young team which is highly skilled and has expertise in their respective domains. Recently, we have started website to encourage the Indian consumers to familiarize themselves with our products.”

Vivia International was recently recognized by the Government of India for its laudable efforts in the hygiene sector. He affirms “we were recently presented with an award by the Government of India for our industrious efforts which were given to us by Mr. Ashwini Kumar Choubey who is the Minister of State for Health and Family Welfare.”

“We have a strong distribution network in states including Uttar Pradesh, Madhya Pradesh, Rajasthan, Maharashtra, Andhra Pradesh, West Bengal, and Delhi amongst a number of other states… Our primary focus is now to expand our reach”

Partnering for Welfare Schemes of Government

Vivia International recently has joined hands with the Government of India for one of the initiatives; he elaborates “we manufacture a range of baby diapers that comes under the label ‘Bachpan’ and the range of adult diapers – ‘Swabhimaan’. This is for the scheme ‘Pradhan Mantri Jan-Aushadhi Yojana’ which is a campaign launched by the Department of Pharmaceuticals, Government of India, to provide quality medicines at affordable price points.”

Contract Manufacturing

The contract manufacturing is a chief segment in their venture and the business model of Vivia International, as they manufacture products for a number of known brands. With the increased demand in the baby diaper category in the Indian market, the company sees a bright future and huge scope of growth in terms of manufacturing.

He states “we are earnestly intending to expand our manufacturing business by tying up and associating with different brands as our focus is chiefly centered on contract manufacturing. There are abundant opportunities and scope in the private label manufacturing in the country.”

“we have been looking to expand our presence in the overseas market, we are intending to start exporting our products in the MENA region… (and) other important markets around the globe.”

Future Plans of the company

Sharing the future plans of the company, he mentions “we are gradually looking to expand our reach and penetration in the domestic market, in various Tier-II & III cities. Also, since we have been looking to expand our presence in the overseas market, we are intending to start exporting our products in the MENA region (the Middle East and the North African region) as well as other important markets around the globe.”

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