Headquartered in Bucharest, Romania; U-Grow debuted in the Indian Market almost one and half a year ago and has made its name as a promising baby care brand with a comprehensive product range. Mommy & Baby Times (MBT) had an interaction with Mr. Vijay Goel, Director at Sunheri Marketing Pvt. Ltd.; about the product lineup, the reasonable pricing, the current market presence of U-Grow and their imminent participation at Mommy & Baby Fair 2019.
January 21, 2019
U-Grow is a renowned European brand for baby and mother care products and it has made its mark in the baby care market in a short span of time. Sunheri Marketing Pvt. Ltd. has partnered with the brand to introduce the products by U-Grow in the Indian market. They had made their entry in the Indian market with an official launch on July 12, 2017. U-Grow is a private-label brand owned by a Romania-based company Network One Distribution (also known as NOD) which is an electronic-IT distribution firm. The products by the brand are innovative, high-quality baby care products which incorporates state-of-the-art technology.
Diverse product range of the brand
Vijay Goel, Director at Sunheri Marketing Pvt. Ltd. says that “Our product range has five categories: Health, Feeding, Hygiene, Child’s bedroom, and Travelling; which constitutes of a varied range of the maternity and baby care products. In each of the categories, there are various essential products and each product is safe, BPA-free and non-toxic.”
U-Grow offers a diversified range of products which promises a remarkable quality and are intelligently designed, in five comprehensive and eclectic categories. In ‘Health’, there is Breast Pump, Nasal Aspirator, Leak Proof Protection (Breast Pads), Contactless Infrared Thermometer, Blood Pressure Monitor (USB charged); and each of the product has several well thought out and favourable features. ‘Feeding’ has a range of Glass baby bottles with protective covers, Silicone baby bottles with temperature sensors, Sippy Cups, Food Container, Teething Toy, Bibs.
Under the category of ‘Hygiene’, there is Urinal, Potty Training seats and Folding Bathtub and ‘Child’s Bedroom’ offers a range of colorfully themed Clothes Stand, Fox & Owl Bed, 7-piece and 9-piece bedding sets, Educational play mat, Toy organizer as well as a Desk + Chair set.
With the segment of ‘Travelling’, U-Grow brings in a range of Strollers, Booster Seats, Inflatable Car Mattress as well as a Car Seat which are certified and comply to the European safety standards. The strollers as well as the baby buggy by the brand can be used for children weighing up to 15 kg, are easy to fold, has a 5-point safety harness and there is a shopping basket included. There are two distinctive ranges of car seats for particular weight range, i.e. for 9-15 kg and for 15-36 kg which can be transformed into booster seats and the setas are equipped with 5-point safety harness.
U-Grow offers a diversified range of products which promises a remarkable quality and are intelligently designed, in five comprehensive and eclectic categories.
Quality products at affordable price-points
On the price range of the products by the brand and the acceptance U-Grow has received in the Indian market, he affirms that “we are getting a very good response for the products and our chief objective is to bring in products with great quality at affordable price points that everyone can afford. U-Grow understands the requirements of parents with small babies and kids and we essentially want every parent belonging to different economic strata to afford a quality product and ensure safety for their children.”
Market reach of U-Grow India
On the marketing strategies espoused to bolster the position of U-Grow India, he states that “we are strengthening the brand position of U-Grow India across India in the key Tier-1 cities cities and are now striving to expand our reach in the Tier-2 and Tier-3 cities as well. Our office is based in Delhi and we have a strong market presence through distribution across the nation. We are continually striving to expand our reach in an organic yet consistent manner.”
“This (Mommy & Baby Fair) is a pioneering move for the Northern part of India and it will be very helpful for companies in the child care segment to promote their products in the Indian market.”
On participation in Mommy & Baby Fair 2019
About the participation of U-Grow India in Mommy & Baby Fair whose first edition will be launched on 26 – 28 July 2019, Pragati Maidan, New Delhi; he maintains that “this is a pioneering move for the Northern part of India and it will be very helpful for companies in the child care segment to promote their products in the Indian market. This would be a valuable platform for us to showcase our product range to the retailers directly so that they’ll understand the kind of quality we bring in a better way, and our USPs and in turn can educate the customers.”
About Sunheri Marketing Pvt. Ltd.
Sunheri Marketing Pvt. Ltd. is a renowned Importer, Trader, and Supplier of a diverse range of textiles and has multi-faceted business operations. The company was established in the year 2005 and it has made its name for sourcing quality products from reputed manufacturers. Its partnership with U-Grow in the year 2017 marked as its entry into the baby care market.
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