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Toys“R”Us starts a store in Kerala

American toy brand Toys“R”Us has launched a store which is fourth for the Indian market and first in the state

January 02, 2019

Toys“R”Us has started a new store in Y Mall, Thriprayar in Thrissur (Kerala) on 29th December, 2018. It is the Abu Dhabi-based LuLu Group which had introduced the global retail toy brand Toys“R”Us in India, with the first store launched in Bangalore in 2017. For India, the brand operates in two formats – Toys“R”Us and Babies“R”Us that is a one-stop destination for baby essentials and it is run by Tablez India which is a division of LuLu group.

Headquartered in Wayne, New Jersey, United States; Toys“R”Us, Inc. is an international toy, clothing, video game, and baby product retail brand which was founded in April 1948. It had ventured into the international market in 1980s by starting its first international wholly-owned store in Canada and licensed operations in Singapore. Toys “R” Us India is not part of the Asian group, (i.e. Toys“R”Us Asia- that span across Brunei, China, Hong Kong, Japan, Macau, Malaysia, Philippines, Singapore, Taiwan and Thailand) but part of Abu-Dhabi-based LuLu Group International, which has a master franchise agreement with the US parent company.

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