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Toys R Us opens store at Viviana Mall, Thane

The global toys retailer has started its first store at Thane and third for the state of Maharashtra.

January 04, 2020

Known as the ‘world’s greatest toy store’, Toys “R” Us has started its first store at Viviana Mall, Thane. This is the twelfth store of the brand for the Indian market. The global toy retailing company had made its debut in the country, just a year ago, in December, 2018, by starting its introductory store in Thrissur, Kerala.
The store launch was celebrated with its distinctive ‘Geoffrey’s Great Toy Party’ and a number of recreationally amusing activities for kids.
The iconic toy retailer in India is operated by Tablez India and there are two formats in which the retail chain functions– Toys “R” Us and Babies “R” Us. Tablez India- the multi-brand organized retail arm of LuLu Group International, has also brought some of the leading global brands like Cold Stone, Toys “R” Us, Springfield, women’secret, Galito’s & Bloomsbury’s to the Indian market.
Started in 1948, Toys“R”Us, Inc. is a leading international toy, clothing, video game, and baby product retail brand. New Jersey, United States-headquartered brand having an extensive market presence around the world. In the 1980s, the company started to expand its reach in the international market with the launch of its first international wholly-owned store in Canada and then, its licensed operations in Singapore. Tru Kids, Inc. is a company that owns the rights of Toys “R” Us and Babies “R” Us brands in the USA and a couple of other nations.

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