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The Moms Co., launches their #MaaKaExpertPartner campaign featuring actress Genelia Deshmukh

The ad campaign for the baby care company has been ideated by The Glitch and is produced by All Of The Above.

January 21, 2021

The Moms Co

(from Left to Right)- Malika Sadani (Founder and CEO, The Moms Co.), actress Genelia Deshmukh, Virat Khanna (Head of Marketing, The Moms Co.)

The Moms Co., India’s leading toxin-free & natural mom & baby care D2C brand has launched a new nationwide cross-platform digital campaign, ‘#MaaKaExpertPartner’ to promote its expert range of baby care products. Conceptualized by The Glitch and produced by All Of The Above, the campaign film features actress Genelia Deshmukh. The campaign draws insight from a mom’s desire to choose only the safest and best products for her baby after seeking help from experts.

Actor, Mom, and Producer Genelia Deshmukh was a natural choice for the brand as she is a loving mom of two boys, vegan, and supports conscious living. Her beliefs match with the brand that makes natural, toxin-free, and dermatologically-tested products for moms and babies.

On the association, Genelia Deshmukh commented saying, “I have been a conscious mom since I was expecting my first child. Becoming a mother was the best thing that happened to me but it comes with its set of struggles especially when you’re a new mom. With everyone giving advice on the best products to choose for your child, it often becomes confusing and overwhelming. I personally have always relied on experts who help me with safe and natural solutions. The Moms Co. has been my personal favourite when it comes to picking personal care products for my boys.”

An award-winning entrepreneur, Malika Sadani launched The Moms Co. in 2017 when she realized that there was a gap in the Indian market for products that mothers could trust. Commenting on the launch of the new campaign, Malika Sadani, Founder & CEO, The Moms Co. said, “I’ve spent several years interacting with moms and understanding their concerns. Being a mom of two, I empathize with a mom’s journey, her problems and the reluctance to make any compromise when it comes to the safety of her child. Since inception, we at The Moms Co. have strived to partner in mom’s journey to provide the best personal care products for herself and her babies. Our range of products are extensively researched and constantly improved, to keep our little ones out of harm’s way, just like mothers do. We work with researchers from Australia, Switzerland and India to create the best-in-class natural products that are safe for both the mom and the baby. With this campaign, we aim at becoming the #MaaKaExpertPartner in her journey to motherhood by providing natural, safe and effective products for her babies.”