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The Moms Co. launches Natural Baby Cream for face

Dermatologically Tested, Australia Certified Toxin Free and Made Safe brand is expanding its product range.

January 16, 2020

The Moms Co., India’s leading natural personal care start-up for pre-natal, post-natal and baby care products, has announced the launch of its Natural Baby Cream for Face to nourish, soften and deeply moisturise dry skin with a chemical-free formula.

Enriched with nourishing organic ingredients like Apricot, Avocado and Jojoba Oils, Shea and Cocoa Butters, this natural cream is made without synthetic fragrances and is perfectly safe for newborn babies. The product also contains Hydrolyzed Milk Protein and Organic Rice Bran Oil.

The Moms Co

The Natural Baby Cream for Face is ideal for any skin type for both genders. Prepared without Mineral Oil, Sulphates (SLS, SLES), Parabens, DEA/TEA, Phenoxyethanol, PEGs and many other potentially harmful chemicals; this ointment protects the skin from dryness, hydrates and softens it.

Malika Sadani, Founder & CEO, The Moms Co. said, “At The Moms Co., we are on a mission to help moms make natural, safe and effective choices for themselves and their families. I draw on my personal experiences and the concerns raised by the moms I interact with regularly to continually improve our portfolio and provide solution-focused products. The Natural Baby Cream for Face heals and soothes the skin; safeguards against cracked skin and dryness; it is completely chemical-free and can be used with our Natural Baby Wash for best results.”

The Natural Baby Cream for Face is a new addition to The Moms Co.’s range of toxin-free baby care products which include tear-free baby wash and shampoo, talc-free powder, diaper rash cream, solution for very dry and eczema-prone skin, mosquito repellent and sunscreen.

The organic oils like Apricot add essential oleic, linoleic fatty acids and Vitamin A to the mix, while Avocado is an excellent source of antioxidants and minerals. Skin superfoods Shea and Cocoa butters reduce inflammation and itchiness, aside from their rich vitamin content; while the non-allergenic Jojoba Oil balances the pH levels of the skin. Organic Rice Bran Oil offers to the formula protective attributes with Omega-9, Vitamins B and E, antioxidants and a rich array of fatty acids.

The newly launched product will be available online at TheMomsCo.com, Amazon, Nykaa, FirstCry and others. It will also be retailed offline at its ten brick-and-mortar stores and kiosks at maternity hospitals across Delhi-NCR, Bangalore and Mumbai.

The start-up has quickly grown to serve more than 5 lakh moms across 10,000 pin codes and continues to grow exponentially. The Moms Co. recently announced a funding of USD 5 million from renowned investors Saama Capital, DSG Consumer Partners and others in a Series B round, and aspires to become a Rs. 100 crores company in the segment over the next 12-18 months.

Established in 2017 to address a huge gap of toxin-free products in the Indian market for pre-natal and post-natal consumption, and baby care, The Moms Co. works with experts across India, Australia & Switzerland to benefit people who are conscious about what they use for their skincare.

The products are formulated and tested to make sure they meet every international safety standard there is across the US, Canada, Europe, Japan and Australia. The Moms Co. is India’s first Australian Certified Toxin-Free™ brand, certified by the Safe Cosmetics Australia™ – a Toxin-Free Campaign. The product ranges are also Made Safe™, Australia Allergy Certified™ and Dermatologically Tested.

The company switched to using recyclable plastic material for packaging as an important first step in their fight against pollution while adopting sustainable practices across the board. However, striving to constantly better their practices, the management has chosen to create avenues to offset plastic consumption through consumer collaborative efforts. As The Moms Co. has partnered with rePurpose Global, implementing the first-of-its-kind solution on their website through which consumers can contribute Re. 1 per purchase towards offsetting the plastic footprint.

The Moms Co. has raised 3 rounds of funding so far with an angel investment round in 2016, a Pre Series-A round in 2017 and a Series-B round in 2019.

A passionate entrepreneur and a mother of two young daughters, Malika Datt Sadani is the Founder & CEO of The Moms Co., India’s leading company for toxin-free products catering to expectant and new mothers seeking natural, chemical-free products for their daily personal care regimen. In a short span, she has received several awards, including the Times She UnLTD. Entrepreneur Awards and Business World 40 Under 40 Awards; while the product range has also been recognised at the KSP Awards, Cosmopolitan Beauty Awards, and yet others.

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