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The LEGO Group Collaborates with Save the Children and NITI Aayog to support Children Impacted by COVID-19 in India

Denmark-headquartered Toy Production Company had put forth its commitment of spending USD 50 million to help children and families impacted by COVID-19 around the world.

June 18, 2020

The LEGO Group, in collaboration with NITI Aayog and Save The Children, has introduced targeted initiatives in India to promote ‘Learning Through Play’ and support home-based learning during these unprecedented times, while also strengthening community efforts to respond to COVID 19 pandemic. The new partnership forms part of the LEGO Group and LEGO Foundation’s overall commitment of USD 50 million to help children and their families impacted by COVID 19 around the globe.

The association with Save the Children has been undertaken to promote responsive care-giving and play based learning practices for children aged 3-8 years both at state and national levels. These efforts will help in strengthening communities to combat COVID-19 by providing educational kits and play materials for use at home as well as guiding parents and caregivers. Also, the initiative will also improve access to quality pre-school education through the Integrated Child Development Services (ICDS) and pre-school Centres when they re-open. It will focus on building capacity of pre-school Anganwadi Workers (AWWs), Anganwadi Helpers (AWHs) and ICDS functionaries to support the development and school readiness of young children.

Commenting on the collaboration, Vivek Jain, General Manager, The LEGO Group (BU India) said, “With schools being closed, the education of more than 1.5 billion children and youth worldwide has been affected due to this pandemic. Our aim is to urgently support crisis-affected children to enable them to thrive and continue to learn through play. Through our ‘Let’s Build Together’ initiative with Niti Aayog and our collaboration with Save the Children, our focus is ensuring that children of all ages can continue to be creative, to have fun and to develop the social, emotional and physical skills they need to thrive in the future.”

Bidisha Pillai, CEO, Save the Children, India, affirms “Save the Children is delighted to partner with the LEGO Group to promote early childhood development for children aged 3 – 8 years, by enhancing their skills through playful learning experiences. We firmly believe that play based learning and positive parenting lays the foundation for providing children with the ‘Right Start’. In order to overcome the effects of COVID 19 crisis, we will start by supporting parents and caregivers with advice on caregiving at home, including providing home based learning opportunities that will ensure children’s social, emotional and physical development.”

Furthermore, The LEGO Group will bring its global initiative ‘Let’s Build Together’ to India. As a part of its collaboration with Atal Innovation Mission, NITI Aayog, the LEGO Group will provide readily available offline, online resources and play activities for students that foster creativity skills and instill design thinking. Within this partnership, The LEGO Group is also going to explore training webinars to build capacities for ATL teachers to conduct effective online lessons for students and also webinars for students under AIM’s ‘Tinker from Home’ campaign.

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