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Target to power the new website of Toys “R” Us

One of the largest US retailers, Target Corp has a huge toy inventory, and fulfillment services which will bolster up the online presence of new Toys“R”Us store and the online experiences of its consumers.

October 09, 2019

Target has officially declared that it is teaming up with the parent company of the Toys “R” Us brand- TRU Kids, to enable it to revamp the website of Toys “R” Us. This partnership will allow Toys “R” Us to restore its online presence, post bankruptcy, as it has also correspondingly started opening Toys “R” Us stores in the US again.

The website of the toy retailing company, which had closed all its 880 stores last year in the US after liquidation, was restarted this week, presenting videos and articles on the latest toy trends and brands. This deal could also be a huge boost to Target’s already sturdy toy business near to the holiday season. Starting Tuesday, shoppers who visit ToysRUs.com will be redirected to Target.com to complete their purchases on choosing the “Buy” option.

The deal comes as the first two new Toys R Us stores — one in Houston, and another one in Paramus, New Jersey will open in November as part of a small comeback of the defunct iconic toy chain in the U.S. Target will also manage the online sales in those two stores. Actually, the customers can’t actually shop from ToysRUs.com, however, they can explore “in-depth product reviews” and “hot toy lists to help shoppers pick out the perfect toys and gifts for kids of all ages.”

Tru Kids had also signed a deal recently with Candytopia, a maker of candy-based art exhibits, to start pop up shops this month in Chicago and Atlanta. Also, Tru Kids Brands has also announced that it has plans to open 10 more locations in 2020.

From now on, the orders on different Toys “R” Us products will be fulfilled by Target, and users will be able to choose from different delivery options that could be a same-day pick-up, or free two-day shipping, or even same-day delivery with Shipt, a third-party logistics partner.

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