Mattel Expands #ThankYouHeroes Line by Introducing One-of-a-Kind Barbie Dolls
The toy brand is honoring six women who are modern real-life heroes of the pandemic with their own one-of-a-kind Barbie doll made in their likeness. August 06, 2021 Mattel has announced that Barbie will donate USD 5 for each eligible Barbie doctor, nurse, and paramedic doll sold at Target to the First Responders Children’s Foundation […]
Skillmatics Raises Series A funding Led by Sequoia Capital
The capital raised with this investment will be utilized to build an omnichannel retail strategy in the US, hire across various roles, as well as expand product offerings to target newer age groups and enter new product categories. June 23, 2021 Educational toymaker brand Skillmatics plans to double down on its presence in the US […]
Toy R Us partners with Amazon for online sales
The current website of Toys R Us was re-launched in October 2019 under its new parent company- Tru Kids brands. With this partnership, Amazon will now support orders placed through the website. August 27, 2020 Toys R Us has partnered with the e-commerce giant – Amazon to support its online orders and sales. Now, with […]
Miku smart baby monitor going for international retail expansion
This marks the retail expansion of the baby monitor into popular brick & mortar and online stores such as buybuy BABY, Target, Bed Bath & Beyond, and Best Buy US & Canada. December 17, 2019 Miku baby monitor, the flagship product of Miku, captures and analyzes breathing, sound, and sleeping patterns with no wires or […]
Target to power the new website of Toys “R” Us
One of the largest US retailers, Target Corp has a huge toy inventory, and fulfillment services which will bolster up the online presence of new Toys“R”Us store and the online experiences of its consumers. October 09, 2019 Target has officially declared that it is teaming up with the parent company of the Toys “R” Us […]
Disney to launch 25 mini stores within Target
Walt Disney and Target Corporation has tied up to start these retail mini stores inside select 25 Target locations in the United States and by October, 2020, there will be 40 additional mini stores at other Target locations September 04, 2019 From October 04, there will be mini stores of Disney inside 25 select Target […]
Hot Wheels and Mario teams up to bring together a range of play sets
The two iconic companies have released the series of Mario Kart die-cast vehicles and track sets July 01, 2019 Hot Wheels and Mario has announced their association to bring together the global release of Hot Wheels Mario Kart die-cast vehicles and track sets. Hot Wheels’ Matt Brutocao says about their association: “Mario Kart and Hot […]
Toys R US plans second act under new name
February 21, 2019 New York – Toys R Us fans in the U.S. will see the iconic brand re-emerge in some form by this holiday season. Richard Barry, a former Toys R Us executive and now CEO of the new company called Tru Kids Brands, told The Associated Press that he and his team are […]