Kidswear has attained the highest growth amongst all categories on Myntra in 2020. The e-commerce platform has introduced 850 toys in the segment which is going...
The two iconic doll brands have collaborated to launch a range from early next year. November 11, 2020 Mattel has partnered with Sanrio to create a...
The iconic toy company is manufacturing more than usual to avoid product shortages. Its classic toys are thriving in the absence of new movie franchises. November...
The leading global toy company is also the owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. The film...
The new bio-based plastic line of products by the iconic and globally leading toy making organization has been launched as in the next step in its...
The iconic toy-making firm having global presence has committed to achieve bio-based plastic materials in all of its products and packaging by the year 2030. December...
The iconic doll is on the way of being more inclusive in the recent years in terms of representing women from different walks of life and...
Mattel has introduced a new collection of dolls titled ‘Inspiring Women’ and it is a part of the ‘Dream Gap Project’ initiative which was launched in...
Touted as Mattel’s biggest launch, the new digital upgrade would feature improved track and fancier cars that would be more entertaining and interesting to Gen-Z kids...
Sanrio, the maker of Hello Kitty and Friends, has signed an agreement with Mattel for a new toy line June 07, 2019 Mattel Inc. has announced...