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Silver Cross starts its first global flagship store in Hong Kong

The British nursery brand having a legacy of more than 140 years has put in place its first global flagship concept store in Hong Kong which will display an exquisite range of prams.

September 05, 2019

Silver Cross, which is renowned for its exquisitely and premium range of prams has started its first global flagship store at K11 Art Mall in Hong Kong. K11 Art Mall is a seven-storey shopping destination in Hong Kong located in The Masterpiece.

This first-of-its-kind concept store and retail destination is designed to be the go-to place for expectant parents and parents to have an array of choices in products that they want to buy for their babies and kids. From the moment customers enter the premises of the store, they will be attended with a warm welcome and personalised service, ensuring their purchasing requirements are thoroughly addressed. An expert team of Silver Cross will provide the customers with a one-to-one advice, enabling parents and parents-to-be to select the perfect options in products for their babies or kids.

The interior of the concept store which is exquisitely and tastefully designed with white marble, luxurious suede-style Alcantara, beveled glass and polished steel providing the most sumptuous, contemporary and sophisticated shopping environment, as reported by Retail Focus. There are also comfortable seating spaces in the store for the customers to have rest, relax and take their time as they shop.

The opulent store has a display of Silver Cross’ award-winning prams apart from the product range that includes car seats, baby wear, nursery furniture and bedding. In addition, the brand’s iconic heritage coach prams will also be housed in the store with the prestigious Aston Martin collection. The Doll’s Prams and the Classic Prams have a look and feel that is very vintage and luxurious.

In celebration of Silver Cross’s long-standing and coveted legacy, the store’s magnificent showpiece and masterpiece is the original 140-year old Silver Cross pram – one of the first designed by the brand’s founder, William Wilson. One of the most prestigious and also one of the earliest nursery brands, Silver Cross houses a range of Prams and Strollers, Home and Nursery, Car Seats and a collection of Baby Furniture.

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