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Reliance Trends starts its stores in four cities in Maharashtra

The retail brand has a wide range of outfits and accessories for women, men, babies and kids

April 09, 2019

Reliance Retail has started four new Reliance Trends stores in four cities of Maharashtra, that is, in Shirdi, Narayangaon, Sillod and Kalamb. The brand has an extensive collection of apparels and accessories for men, women, and also a sizeable section devoted to infants and kids for different age groups. There are different Indian and international brands in the baby and kidswear segment to choose from, including the private label of Reliance Trends, Frendz, Team Spirit, Performax, Point Cove, Rio Girls, and so on.

The retailer had announced in March this year about taking its store count from 557 to 2500 in the next five years. This expansion plan would entail a series of store launches across a number of small towns and cities across the country.

Also, the growth in the fashion segment has snowballed in the past decade and the penetration of organised retail in Tier-3 and Tier-4 cities has been one of the major contributing factors in the witnessed growth.

With Reliance Retail, the retail initiative of Reliance Industries, the brand has eight subdivisions: Reliance Fresh, Reliance Smart and Reliance Market stores in the food and grocery category, Reliance Digital and My Jio stores in the consumer electronics category and Reliance Trends, Reliance Footprint and Reliance Jewel stores in fashion & lifestyle category respectively.

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