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Nuvita: Italian design with functional innovation

Founded in 2009, Nuvita- Anteprima Brands International Ltd., Marco Viale, President and CEO at Nuvita gives us a rundown of his brand, the innovative infant care products and the business credo in an exclusive interaction with Mommy & Baby Times (MBT).

February 08, 2019

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Marco Viale, President and CEO at Nuvita

MBT: To begin with, please brief us up about Nuvita.

Marco Viale: Established in 2010, Nuvita is an Italian brand offering a diverse assortment of baby care products for babies aged 0 to 36 months. We have extended the reach of our brand in a fast-paced manner and also have ratcheted up the product range in a fairly consistent way. We are currently present in more than 50 countries across the world which is an incredible accomplishment for a brand that was started a decade ago. We are recognized as one of the leading global infant care brand which is really uplifting and encouraging for us.

MBT: Please outline on the product range offered by the brand.

MV: The product range has ten well-defined categories: Feeding, Baby Bottles, Pacifiers, Oral Care, Wellbeing, Hygiene, Weaning, Baby Monitors, Safety, Outdoor and Car Accessories. And we have more than 300 SKUs and in essence, we strive to be as inclusive and comprehensive in terms of offering the functional and innovative products as an infant care brand. The products that we offer, such as the breast pillows have unique design and each of the products has very thoughtful features as we design each of them keeping the functionality and design in mind. All the products are developed and designed by the team of our skilled and competent designers in our headquarters in Italy, whereas the manufacturing operations take place at the third-party factories.

“The product range has ten well-defined categories… We have more than 300 SKUs and in essence, we strive to be as inclusive and comprehensive in terms of offering the functional and innovative products as an infant care brand.”

MBT: Describe a bit about the market reach of the brand.

MV: We have a strong market presence across the Europe and some of the countries in Africa, in South America, and in the Asian continent, our presence is quite sturdy in China. We have one warehouse located in Europe meant to provide for the sales across the European continent, and there is another warehouse in China for sales across the globe. And I would like to mention that we strive to activate and maintain a great number of touch points with our consumers as it gives us a sense of awareness about what they feel about a particular product and our brand in general.

MBT: Do you intend to venture into the Indian market in the near future?

MV: We have a fair knowledge about the Indian market and the kind of market there is, which I feel is quite wide-ranging and impressive. However, to foray into the Indian market, we would need to associate with the right partners who would guide us about the marketing and business strategies need to be espoused for a successful business enterprise. But we are quite assured that our products would attain a strong acceptance and reach in the Indian market as well because we are driven by a good understanding of the requirements and sensibilities of the consumers.

“We have a strong market presence across the Europe… We have one warehouse located in Europe meant to provide for the sales across the European continent, and there is another warehouse in China for sales across the globe.”

MBT: What do you think are the strengths of Nuvita?

MV: One of the chief value propositions of Nuvita is that the product range encompasses a great number of products, each of which combines our significant years of experience in the technological innovations and design. We are ahead in the development, design, and our vision is to bring functional and innovative products in the domain of consumer lifestyle and healthcare. The products meet and go beyond all the European and International regulations concerning product safety, and in fact our mission statement is to provide quality infant care products that are ‘SMART, EASY and SAFE’.

MBT: How do you plan to expand the reach of the brand?

MV: We are always striving to expand our product range and more often than not it is the feedback and reviews of our consumers which necessitates the features and functions that we incorporate in the products. As a matter of fact, we are very organized and we tend to carefully plan and consider before acting on our strategies. We are always aspiring to stretch our market reach and to tap into the unexplored markets which is one of our prime concerns.

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