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Myntra brings kids wear brand OshKosh B’Gosh to India in partnership with Tablez

The American kids’ apparel company in 1895 which is a subsidiary of Carter’s has partnered with the retailing arm of Lulu Group International that operates a chain of hypermarkets and retail companies.

September 24, 2019

Myntra has recently introduced the launch of OshKosh B’Gosh, i.e. one of the most-recognized children’s clothing brands in the United States. The characteristic style of the kids fashion brand is rooted in denim, trendy color palette and a fashionable apparel collection for distinct age groups from 0 up to 14 year olds. Along with iconic products like the World’s Best Overalls and Heritage Logo Hoodies – OshKosh B’Gosh brings kidswear that is unique and upbeat.

OshKosh B’Gosh is being launched for the first time in India and will be available online on Myntra through Tablez, the leading organized retail group, the official partner of Oshkosh B’Gosh in India.

Speaking on the launch, Amar Nagaram, Head – Myntra Jabong said, “We are delighted to bring OshKosh B’Gosh®, one of the United States leading kids wear brands to our customers in India in partnership with Tablez. We are committed to creating a fashion destination for kids and are focused on building the infant and footwear portfolio, while enhancing the overall catalogue for kids and pre-teens. With our large user base and wide reach, Myntra offers the perfect channel for OshKosh B’Gosh® to scale swiftly, in this market while also helping us solidify our position as the leading destination for kids wear in the country.”

According to industry reports, the kids fashion market in India in 2017 was estimated at Rs 66,904 crores accounting for 20 percent of total apparel market of the country and it is expected to grow at CAGR of 8.1 percent to reach Rs 145,445 crores by 2027.

Adeeb Ahamed, Managing Director, Tablez, on the occasion of the launch said, “We are very excited to bring OshKosh B’Gosh to India and partner with Myntra, to offer the brand on its well reached platform. OshKosh B’Gosh is a time-tested kids wear brand from the USA, offering contemporary fashion with a wide variety of styles and trends. We believe that it has great potential to become one of the leading brands in the kids wear segment in India. Being a pioneer in the e-commerce market and its extensive reach, Myntra is the perfect partner that will enable OshKosh B’Gosh to reach a large expanse of the fashion-conscious consumers across the country.”

OshKosh B’gosh is an American children’s apparel company founded in Oshkosh, Wisconsin, in 1895 and is a subsidiary of Carter’s. Initially, the company started its trajectory as a small-town manufacturer of adult work wear; it has now come to be known as for its children’s clothing, especially bibbed overalls. While Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, India which had started its operations in 2007. Myntra has over 65,000 options from over 400 kids wear brands and is the one stop destination for branded apparels with a nice assortment of huge global brands and small-scale domestic boutiques.

Tablez India, the retail arm division of LuLu Group International owns franchise rights of leading international brands such as Toys “R” Us, Build-A-Bear, Cold Stone Creamery, Galito’s, Sugar Factory, Genghis Grill and Pancake House. It is a multi-brand retail company having partnership with 21 global brands.

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