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Mattel Toys introduces a new card game called Silicon Valley Startups

Silicon Valley Startups is sold at Target stores and online and will be available at all the mass retailers in the USA

January 03, 2019

mattelMattel Toys has launched ‘Silicon Valley Startups’ which is a card game that involves pitting “Entrepreneurs” against each other to pitch hysterical and unique startup ideas to “Investors.” The brand has partnered with Daymond John, Co-Star and Investor on ABC’s Shark Tank, for this new game. With all the pitch ideas being decided through random card draws, players must use their improvisation skills to win in this game.

Ray Adler, Senior Director, Global Games at Mattel says “Silicon Valley stereotypes have fully infiltrated pop culture – from movies to TV shows – you can’t escape the startup culture and now it’s time to bring it to the game aisle. Silicon Valley Startups combines the creativity needed to pitch a startup with unexpected hilarity in a group setting – and because everyone thinks they have the next big idea, this game is for everyone.”

Headquartered in California, Mattel Inc. is an American multinational toy manufacturing company founded in 1945 by Harold Matson, Elliot Handler and Ruth Handler. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels and Matchbox, Masters of the Universe, American Girl, board games, and WWE. The company has its operations in 40 locations and has market presence in more than 150 countries in collaboration with the world’s leading retail and technology companies.

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