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Himalaya comes up with baby care branding in association with Times OOH

The leading homegrown wellness company has established two baby care facilities across Departure and Check-In Halls at Indore International Airport

February 17, 2020

To widen the brand awareness and as a part of its consumer engagement approach, Himalaya Wellness has partnered with Times OOH to provide a clean and comfortable space for mothers and babies under the roof of Indore International Airport. As reported by media4growth, these new baby care facilities are positioned in the Departure and Check-In Terminal of the Indore International Airport. Offering key Himalaya products like Hand Sanitizer, Baby Bath and Baby Lotion among others for complimentary usage, the care centers are a manifestation of Himalaya’s consumer engagement strategy providing mothers with real value that is about getting more than the traditional sell and is one of the most indispensable parameter of a successful business venture.
“Himalaya BabyCare at key International Airports like Mumbai, Delhi, Indore and others is one of our largest and most ambitious projects to transform the travelling experience for two kinds of travellers that deserve our attention & care the most – infants and their mothers. We are proud to partner with Himalaya to host a safe, comfortable and hygienic environment to them as they travel.”, said Rajat Mittal, VP – Alliances, Events & Sponsorship at Times OOH.
Talking about the move, Airport Director, Aryama Sanyal emphasised on the importance of such baby care rooms and considers this move as a very thoughtful initiative. She also states that this association with Himalaya and Times OOH is a great milestone for the Indore International Airport.
Started in 2005, Times OOH Media is a leading name in the national outdoor advertising. It owns exclusive advertising rights at properties like the Airports, Metro rail, Bus shelters and other street furniture, across Delhi, Mumbai, Bengaluru, Indore, Trichy, Coimbatore and Mauritius.
Himalaya’s baby care products are Ayurvedic formulations, containing 100% pure herbal and natural ingredients, and conform to the standards of the pharmaceutical industry. Started in 1930, the Himalaya Drug Company was founded by M. Manal and is based in Bengaluru, Karnataka. Housing a huge range of health care products under the name Himalaya Herbal Healthcare, it has products having ayurvedic ingredients and the company is known for its range of Herbal ayurvedic medicine, Nutrition, Personal Care and Baby Care products.

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