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Bed Bath & Beyond® introduces first-ever children’s private label home furnishings brand: Marmalade™

The collection of the children furnishings brand rolled out by one of the leading American retailer spans toddlers to teens.

November 12, 2019

Bed Bath & Beyond has started its first-ever private label for children’s furnishings – Marmalade. The new brand offers a lively and chic assortment of durable home furnishings and décor including furniture, lighting, rugs, wallpaper and decorative accents. The exclusive assortment brings a stylish collection of well-priced and high quality kid’s furniture and décor items that is designed to transition seamlessly from toddlerhood to tween or pre-teen years.

The collection encompasses 196 home furnishings items for toddlers, kids and tweens. Area rugs and framed canvasses constitute the majority of the debut collection, which also has wallpaper, lighting, furniture, décor, tepees, a floor cushion and a deck pillow. The prices start at USD 12.99 (Rs. 931 approx.) and run up to USD 599.99 (Rs. 43,000 approx.) for a platform bed.

“We are beyond excited to bring Marmalade to life and into the homes of our customers who desire to outfit their little one’s space with just as much style and care as the rest of their home,” Debbie Propst, Bed Bath & Beyond’s Chief Brand Officer said in a press release. “With Marmalade, we are providing customers with the pieces necessary to create a space for their children that is functional, fun and uniquely their own.”

In terms of design, each product brings fun details, and retro-cool style to bring a sense of joyful and carefree vibe to be used through childhood years. The Marmalade collection draw influences from urban, mid-century, global and is inspired by the ingenuity of traditional design. Within the brand, there are multiple collections: Jensen which has kid-friendly mid-century modern-inspired pieces; Kingsley includes more traditional with ginghams and refined hardware, and Ellis has a collection that can be defined as classic.

The new collection will be available in select Bed Bath & Beyond and buybuy BABY stores. The whole assortment is now available online at the official website of Bed Bath & Beyond as well as buybuy BABY. The collection is also available on the website of One Kings Lane.

Bed Bath & Beyond Inc. is an American chain of domestic merchandise retail stores which was started in 1971. It operates a number of stores in the United States, Puerto Rico, Canada, and Mexico. Marmalade is its third of six private brands since Bee & Willow debuted last spring and the retailer’s first-ever children’s home furnishing collection.

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